How
to create an effective advertising campaign
Mark
Twain once said, "Many a small thing has been made large by the right kind
of advertising."
The trick here is to figure out who your
target market is, what they want, and how they search for that information.In
case you know customers, you can use up your advertising budget on the means
they use to search for answers. For instance, if your customers are elder
people who are not online, then try to focus the bulk of your advertising
budget on the newspapers, magazines, TV, and radio that they are reading,
watching or listening to.
If your target market are working women,
you need to know how, when and where they acquire their information. Is it on
the internet, radio stations, tv or magazines?
When? Why? So what are your best options for creating an effective advertising
campaign?
Here are some simple steps:
1. Identify
your audience. What do they want? Where do they shop? What do they read?
How old are they? Where do they hang out? Do they need your product or
services? Can they afford your product or services?
2. Know
your message. What exactly are you trying to say? What do your customers
want to hear? Why should they buy from you, and not someone else? Make every
word count.
3. Analyze others in the same field. the "big dogs" in your field are doing,
and see if you can adapt some of their methods to your target audience and your
budget. Look at what they're doing right, and figure out creative ways that you
can make your advertising just a little bit better, or differentiate yourself
from the crowd.
4. Know
your competition. Be prepared to do a little detective work. What are your
three main competitors doing to advertise? Where are they advertising? How
often? What types of advertising options are they using? How long have they
been running? Are you reaching the same audience? Is your message different?
If you want to have an effective
advertising campaign, don't try to be everything to everyone. Think of your
advertising as a chat between you and your one "ideal" customer. keep
in mind, if you're giving your customers what they want, they don't perceive
your ads as a annoyance, they see them as a service.