How to create an effective advertising campaign

Mark Twain once said, "Many a small thing has been made large by the right kind of advertising."

The trick here is to figure out who your target market is, what they want, and how they search for that information.In case you know customers, you can use up your advertising budget on the means they use to search for answers. For instance, if your customers are elder people who are not online, then try to focus the bulk of your advertising budget on the newspapers, magazines, TV, and radio that they are reading, watching or listening to.
If your target market are working women, you need to know how, when and where they acquire their information. Is it on the internet,  radio stations, tv or magazines? When? Why? So what are your best options for creating an effective advertising campaign?

Here are some simple steps:

1. Identify your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?

2. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.

3. Analyze others in the same field. the "big dogs" in your field are doing, and see if you can adapt some of their methods to your target audience and your budget. Look at what they're doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.

4. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising options are they using? How long have they been running? Are you reaching the same audience? Is your message different?

If you want to have an effective advertising campaign, don't try to be everything to everyone. Think of your advertising as a chat between you and your one "ideal" customer. keep in mind, if you're giving your customers what they want, they don't perceive your ads as a annoyance, they see them as a service.